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We offer retainer and project-based clients a full range of services designed to increase awareness and effectively establish brands
in the marketplace among select media, celebrities and clientele.
Developing a Communications Strategy
A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it.
At AE we realise that your communications strategy need to closely align with who you are, and we work hard to discover who you are and what your product or service reflects, so we can represent you as a genuine business partner. Most importantly, we clearly define from the outset how your communications strategy will influence your commercial success.
Media relations is all about building good relationships with members of the press. Securing media space has never been more competitive or more powerful. AE is able to leverage its long-standing media relationships to create the best opportunities to get quality coverage in a very fast-moving media landscape. We consistently develop ideas, media plans and advise our clientele on how best to use traditional and new media channels to engage with their target audiences. We know how to create a storyline and watch it turn into some of the leading news of the day, and most importantly will deliver the analytics to show its impact.
AE works hard to maintain a current and valuable network of influencers across all of our portfolios from film and entertainment, to fashion, food, travel, books, arts and music. We consistently engage both ‘macro’ and ‘micro’ influencers who create meaningful and impactful content to impact PR and digital campaigns as well as commercial. ROI.
Our specialised events are always innovative and creative. We work alongside our clients to design and implement activations and events that engage audiences and deliver content to motivate and inspire action.
AE is trusted to manage the reputations of some of Australia and India’s highest profile talent, brands and events. Our job is to protect and enhance your reputation behind the scenes and work in real-time to prepare for issues and mitigate risk. We act swiftly in times of crisis and sensitively guide our clients through contentious or sensitive situations.