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Jessi Singh to open new restaurant in Sydney!



MEDIA RELEASE


SYDNEY – November 2022: Renowned restauranteur and chef Jessi Singh would like to introduce you to a new addition to the family. Meet Pinky-Ji. Unapologetic, unauthentic, and unmissable. Pinky-Ji is the next generation in the masterfully created and highly successful Daughter-In-Law brand, that has rapidly spread in recent years across Melbourne, Adelaide, and Bryon Bay. This exciting new venture will introduce Pinky-Ji as Daughter in Law’s younger, cheekier sister and put a slightly more refined foot into a palatial York Street residence in Sydney. The name is a nod to Jessi’s Punjabi roots and wonderfully encapsulates the essence of Australia’s third gen migrants, as people who recognise their roots but demand independence.


“Pinky-Ji is the younger, sassier, and more independent version of our much-loved Daughter In Law. The menu in our new venue will bring all of the fun and unauthentic food that Daughter in Law is synonymous with to Sydney with a slightly more elevated twist.” Jessi said.


The menu has been carefully curated by Jessi and former Chin Chin head chef, Johann Jay. Red velvet furniture and red neon lighting set the mood along with help-yourself craft beer fridges, as images of glamourous Bollywood stars and bright projections beam across the walls. The menu is divided into snacks, raw, street, grill, wok, tandoor, and curry. The snacks range from the signature Balls Of Happiness to a mouth-watering Crab Curry Croqueta that sits alongside a charred sweet corn puree. A new addition to the line-up is the special wok fired menu - with everything from mud crabs to wagyu beef hitting the pan. As ever Jessi’s caters for all kinds of food leanings from fodmap, to dairy free and gluten free – they have it all covered and it’s all tasty!


For those wanting a more exclusive dining experience a beautifully presented private dining room is available, decorated with plush red velvet interiors, couches, and curtains. The room is fitted out with a state-of-the-art karaoke machine pumping out 70s, 80s & 90s tunes for all to enjoy.


Due to open first weekend in December, Pinky-Ji will serve up a $20 Thali for those weekday lunches and on the weekend an unauthentic brunch yum cha will be on offer at lunch time.

Things have always been done differently by Jessi and his business partners as he has carved a firm niche for himself across Australia and the globe with his unique restaurants. From humble beginnings in rural India, Jessi, a high school dropout, learned to cook at the feet of the women in his family, well and truly bucking the traditional narrative for men in Punjabi culture. Since his arrival into Melbourne from New York in 2005, he has opened restaurants all across Melbourne, Adelaide, Byron Bay, and Sydney, with more exciting projects to be announced later this year. Jessi has always been at the forefront of hospitality headlines - championing workers’ rights during the COVID lockdowns in Melbourne, giving away free food and holding fundraising dinners for his home country of India, whilst they were decimated by COVID in 2020 and 2021.

To arrange an interview or to arrange a review please contact Aisling Brady - Publicist on M: 0424 520 345 or E: aisling@aislingenterprises.com.au


- Ends –


NOTES TO EDITORS:


Address: 89 York Street, Sydney

Instagram: @pinkyji_sydney

Opening Hours: Open daily 11am - late



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